Brand Basics
It all starts with a great ambition. This is why we have set high targets for our future as part of our “Beyond 2020” strategy: …
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Culture & values Our purpose Strengths & expertience Be stronger together and push forward Our future needs teamwork. We perform at our best when we build on our global strength. Let’s combine our forces across all regions. With our hands-on attitude, we …
Brand Basics
Brands don’t just show their personality through design and imagery, but also with the way they speak and interact with the world. What our corporate design is to our visual appearance, our corporate language is to text – it makes us recognisable and …
Brand Basics
Brand Basics
With our evo-products we define new standards for integrating sustainability into cement production and set a pioneering benchmark for carbon …
Brand Basics
Depending on the intended effect, logo, colour and shape can be applied in different ways to create distinct tonalities and visual styles. To ensure consistency, their interaction follows clear rules. For guidance, we have grouped the design possibilities …
Brand Basics
For content-related design and customised communication, we are active in two different design fields that have merged from the different usage scenarios: “Inform” and “Inspire”. Depending on the scenario, we use a different forms of our dynamic …
Brand Basics
We remain true to our tradition. We updated our distinctive, clearly recognisable green and added two more shades to give the brand a more modern, self-confident look. Ensure balanced line lengths to ensure good reading quality. At the same time, we are …
Brand Basics
Any questions about our guidelines? Contact us. …
Brand Basics
Any questions about our guidelines? Contact us. …
Brand Basics
Please note: Our icon set is constantly being expanded. Make sure you are working with the latest version of the set. Either always download the ZIP with the latest icons or work with the Adobe Library - where the icons are updated …