We use illustrations to ensure that our content is presented in a brand-appropriate manner. They can help us cover topics and address issues. Illustrations also play an important and varied role in our visual communication: Visualisation of abstract …

Typographic use …

Graphs help to make complex information accessible and to present it in a relatable way. Due to their functional character, even multicoloured graphs may be used equally in both design field 1 and design field …

Tables should be clearly structured and kept as simple as possible. For more complex tables, you can use colour fills. Keep enough space between positions so they are easy to read. Use the same font size throughout the whole table, if possible. Our …

Here you will find inspiration for the application of our dynamic and flexible design, guidelines for different media and formats, and templates to …

Our brand design enables the visual tone to adapt to different communication contexts. From factual and formative to expressive and inspiring, it supports a wide range of creative execution. Learn more about our flexible design fields in the Fundamentals …

Our flexible design system allows us to create visual expression and appealing communication in advertising while giving us the opportunity to implement design in two different fields: "Inform" and "Inspire" in the formats A4, A2 and 18/1 billboards. …

Any questions about our guidelines? Contact us. …

Our brand design enables the visual tone to adapt to different communication contexts. From factual and formative to expressive and inspiring, it supports a wide range of creative execution. Learn more about our flexible design fields in the Fundamentals …

Any questions about our guidelines? Contact us. …