Country roll-out
This chapter contains key assets for you to prepare your country brand roll-out.
Use them to activate your organisation, your markets, and your audiences.
Please plan your roll-out thoroughly to make our new global brand come to life consistently and impactful.
Let’s build the future together.
Christoph Beumelburg, Project Lead
Esther Fürstenau, Brand Communication
Elke Schönig, Design Lead
Daniel Plaga, Brand Manager
Naming policy
Naming policy for legal entities
With the rollout of the new Heidelberg Materials brand, it may make sense to consider a renaming for certain legal entities. For those cases, we have compiled a naming policy to provide general rules and maximum guidance.
The rebranding requires existing social media channels to be renamed. This policy specifies how the channels should be named.
Workplace kit
Important Note Regarding Login
Due to the transition to our new website, all users must
set a new password the first time they log in.
To do so, please use the “Forgot Password” feature and
follow the instructions.
Thank you for your understanding.
Launch kit
Important Note Regarding Login
Due to the transition to our new website, all users must
set a new password the first time they log in.
To do so, please use the “Forgot Password” feature and
follow the instructions.
Thank you for your understanding.
Launch event
For a successful rollout in the various countries, employees and stakeholders need to be familiarized with the new brand. Organizing a launch event is a suitable measure for this, as it allows the brand to be experienced in a direct and emotional way.
For the first launch event in Heidelberg, a brand exhibition and merchandise were designed, which may serve as a basis for further events and can be adapted to local needs.
Brand exhibition
The exhibition walls were produced as digital prints. The content of the exhibition consists of three sections: Transformation Story, Brand explanation and Brand Experience.
Transformation story
The transformation story addresses the need for change and illustrates the process.
Brand explanation
The brand explanation section invites you to get to know the new brand and understand the ideas behind it.
Brand experience
The design elements and look and feel of the new brand are presented
Merchandise
We can provide open layout files for adaption, please ask our brand support