evoZero® brand applications

evoZero® brand applications

The Brand Applications section shows how the evoZero® identity comes to life across a variety of touchpoints, from print and digital communications to environmental, animation and film. Each example demonstrates the correct use of our visual elements in real-world contexts, ensuring the brand is represented consistently and effectively in every medium.

evoZero® is derived from our “Inform” design field. Therefore floating shapes and the “Inspire” colour schemes are not permitted.

Advertising for print and digital

All print and digital advertising must utilise the evoZero® brand toolkit, including logo, typography, colour and imagery to ensure consistency and clarity. Both portrait and landscape A4 templates are available.

Creative execution should be professional, relevant, and tailored to the medium using the appropriate campaign headline and messaging.

All editable digital advert templates have been supplied as packaged InDesign files and also in Illustrator. Once appropriate translation has been completed, please export as JPEG files.

Animated GIF

For animated GIF files, please import all JPEG’s into Photoshop as layers and create a timeline with 2 seconds for each frame on a loop, before exporting as a GIF.

Social Media

Social media is a key platform for engaging with our audience. All content must utilise the evoZero® brand toolkit, including logo, typography, colour and imagery to ensure consistency and clarity. Creative execution should be professional, relevant, and tailored to the medium using the appropriate campaign headline and messaging.

All editable social media templates have been supplied as packaged InDesign files and also in Illustrator. Once appropriate translation has been completed, please export as a JPEG file which can then be uploaded to the appropriate social media platform.

Learn more about our social media guidelines in the Social Media section.

Animation

The examples below were created for the launch of evoZero in Brevik and can be used as reference.

Always follow the guiding principles for motion design on the brand hub.

Follow motion design guidelines

Intro & Fillers

The Brevik film may be played as an introduction. These are filler animations to be played between happenings on the stage.

Stingers

These ‘Welcome’ & ‘Capture the Moment’ animations are for walk-ons and walk-offs to the stage. There are versions on white and green to mix things up at the event and provide variety. The short ‘Capture the Moment’ transitions are to be used where required. All animation sequences include music.

Social Media

These animations are derived from the event show. They include short ‘Capture the moment’ stings and longer animations which introduce Brevik & evoZero. There are also longer animations which feature facts and the Brevik timeline.

Loops

These two long looping animations are to be used at times of inactivity on the stage; before the event as people are seated of whilst there is a pause in proceedings. The slow loop is to played during the panel discussion. All animation sequences include music.

'Captured Stories' videos

evoZero® ‘Captured Stories’ are a flagship element of our visual storytelling, with personal stories from the people behind delivering evoZero® – the world’s first carbon captured net-zero cement. These videos should be authentic and maintain a consistent visual style.

The videos must prioritise clarity, strong composition, and engaging pacing to create an emotional connection with the audience while reinforcing brand recognition across all digital and broadcast platforms.

Intro Section start

Intro Section 2 of 4

Intro Section 3 of 4

Intro Section end

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Lower Thirds

Graphic

Choose the Capture Graphic element to highlight the speaker's name, position, and company name.

Application

Reference for using lower thirds.

Infographics

You may also include combinations of the Capture Graphic and important facts or numbers with Motion Design.

If you do so, make sure to follow the guidelines provided in the brand hub here.

Outro

Outro Section start

Outro Section end

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Events and exhibitions

Events and exhibitions provide a valuable opportunity to bring the brand to life in a physical or virtual environment. All materials, including signage, presentations and promotional collateral, must adhere to our guidelines for logo usage, typography, colour palette, and imagery to ensure a consistent and professional appearance.

By maintaining a unified visual identity and clear messaging, events and exhibitions reinforce brand recognition, strengthen relationships with stakeholders and deliver a cohesive brand experience across every touchpoint. The examples below demonstrate the versatility of the evoZero® brand toolkit.

Examples

Backdrop & counter

Event Signage

Stage Design

Stationary Timeline

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The examples shown were created in combination of the Brevik Opening Event and can be used as a reference.

Event stills

Powerpoint

PowerPoint presentations are a key tool for communicating our brand in both internal and external settings. To ensure clarity, professionalism, and consistency, all presentations must follow the approved templates, including correct use of logo, typography, colour palette, and imagery.

Layouts should be clean and uncluttered, with a clear hierarchy of information to support audience engagement and understanding. 

By applying these standards, every presentation reinforces our brand identity and projects a unified, credible image of the organisation.

Downloads

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