Vehicles

Our vehicle fleet represents an important touchpoint for our brand due to its strong public presence and visibility. Therefore, a consistent labelling and painting of all vehicles is crucial for for our public appearance.

Colours

To enable a straightforward and economical application of the new design to the vehicle fleet, the existing green shade for vehicle-paint finishes has been retained.
“Mid Green” corresponds to the tones of the current fleet and will continue to be used.

The extensive use of “Mid Green” as a background colour represents an exception within the design system.

Backgrounds

Mid Green

PMS: 355 C
RAL: 6037
Benz Code: 6273
Orafol/Oracal Foil 751: 062

White

Logo colours

Deep Green

Bright Green

Please note: If possible, avoid mixing the vehicle colours, i.e. a white tractor unit and a green trailer.

Guiding principles

In general, the two-line logo is to be used. Exceptions require approval from our brand team.
The minimum clear space of the logo must be adhered to as specified in the logo section.

The logo is to be clearly recognisable and prominently positioned to ensure visibility over long distances.
Each side of the vehicle is to be labelled, including the cabins.
Vehicle backgrounds are to be in Mid Green or White.

Cement truck – Mid Green

Cement truck – White

Truck – Mid Green

Truck – White

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Alignment

Mixer truck – Mid Green

Mixer truck – White

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Logo use in exceptional cases

For some vehicles, the two-line logo cannot be used consistently for technical reasons. Examples of this could be a sliding door or windows. Under these circumstances, the one-line logo may be used instead. The one-line logo may only be assembled by the brand team."

For consistent branding, please remember to always consult with the brand team in exceptional cases.