Social Media

As a brand, we tell our stories on social media. Direct interaction, visual appeal, and global reach create an authentic connection with our diverse target audiences. Here, we show you how to get the most out of our corporate design in social media.

Look and feel

In social media, variety is key. From campaigns and key figures to insights into our corporate culture, a wide range of topics can be presented on our channels. A well-thought-out, well-timed approach and a versatile, consistent look and feel ensure a cohesive brand presence on social media and encourage target audience engagement.

Level of expression

Spectrum of our design system for social media

Learn more about our flexible design system in the Fundamentals section.

Layout in 3 steps

Create the ideal layout for any message or target audience in three simple steps.

1 Design fields

2 Building blocks

3 Layout elements

Learn more about our layout principles in the Design system section.

Content types

Our social media strategy is based on a variety of content: from appealing images and informative text to interactive videos. Variety attracts a broad audience, strengthens loyalty, and promotes a dynamic online presence. Explore the topics below for inspiration.

Imagery

Images enhance articles, arouse emotions, and convey clear messages. Full-surface, with or without text, in combination with shapes - a wide range of applications for visual content are possible. The style and content guidelines for the visual world apply.

Typography

Our corporate typeface is a tangible, recognisable signature for our authentic storytelling. Communicative messages and statements can be effectively conveyed through typography.

Quotes

Quotes summarise complex ideas concisely, evoke emotional reactions and provide clear added value in a short form. Their pithy nature piques curiosity, stimulates thought and connects content to people, generating attention and trust.

Icons

The use of icons in social media posts promotes rapid information transfer, increases attention, creates global understanding and strengthens our brand identity. At a glance, they convey emotion, improve content structure and encourage interaction – an essential element of effective visual communication.

Illustrations

Illustrations are suitable for a wide range of topics in social media: from product and corporate communication to entertaining storytelling. Their expressive and friendly nature makes them a powerful way to communicate our messages. Illustrations can be used on their own or in combination with design elements such as headlines. Exciting bleeds and informative compositions can also support specific content.

Diagrams

Diagrams help make complex information accessible and understandable. Our visualisations should always be clear, concise and unambiguous. Structure, contrast and hierarchy are essential to guide users through the data – remove the extraneous and stay focused. Choose the type of chart that best suits your purpose, or mix it with illustrations or icons. Discover how to best visualise your data in our Diagrams chapter.

Diagram in combination with illustration.

Infographics

Infographics help explain and communicate complex data, procedures, and processes in a visual, clear, and engaging way. Our infographics can be created using illustrations or icons. In our social media communications, we design infographics in a reduced, but eye-catching way.

Carousels

Ready-to-use templates

Our ready to use templates feature a wide range of design options, making it easy to start creating social media posts. The layouts may be customized to your needs, however, make sure to do so in accordance with our brand design guidelines.

Documentation

The templates include a short documentation of tips and tricks as well as a toolbox with all elements in the correct dimensions.