Digital Advertisements

Digital advertisement

Level of expression

Our brand design enables the visual tone to adapt to different communication contexts. From factual and formative to expressive and inspiring, it supports a wide range of creative execution.

Learn more about our flexible design fields in the Fundamentals section.

Simply choose the level of expression that bests suits your message.

For orientation purposes, please select a design field to start from, and adapt the level of expression to meet your exact communication context.

Layout in 3 steps

Our flexible design system allows us to create a consistent visual expression and appealing communication in advertising while giving us the opportunity to implement design in two different fields: “Inform” and “Inspire”.

1 Design field

Choose the right design field.

2 Building blocks

Choose the right sizes of the building blocks for the selected format.

3 Layout elements

Place all layout elements elements such as logo, shape and message and finalise the layout.

CTA

Learn more about our layout principles in the Design system section.

Logo use

Since we design for different formats, there are special rules for using the right logo for extremely narrow formats.

Compact logo

The compact logo can easily be used in all formats.

Floating logo

The floating logo does not work optimally in very narrow formats.

In narrow formats such as digital advertisement banners, we also use the compact logo for the design field „Inspire“ as an exception.

Ready-to-use templates

We provide ready-to-use Fimga templates to offer you the best possible user experience.

Digital advertisement in use

Online banners

Online banners

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Downloads

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Contact

Any questions about our guidelines?
Contact us.