Print Media

Level of expression

Our brand design enables the visual tone to adapt to different communication contexts. From factual and formative to expressive and inspiring, it supports a wide range of creative execution.

Learn more about our flexible design fields in the Fundamentals section.

Simply choose the level of expression that bests suits your message.

For orientation purposes, please select a design field to start from, and adapt the level of expression to meet your exact communication context.

Text elements

For better understanding, here are the text elements that can be used in a print brochure.

Content level design

At the content level, a distinction is made between “Inform” and “Inspire”, just as at the design level. Here is a direct comparison of a few pages to illustrate the differences in design between the two fields.

Divider page
Images and highlights
Boxes and infographics

Learn more about our layout principles in the Design system section.

Grid

The format grid follows the logic of our building block system.

Divide the longer side of the format by 72 to find the size of the building block.

To obtain clear values, round up or down.

DIN A4 Portrait

DIN A4 Landscape

DIN A5 Portrait

DIN A5 Landscape

DIN long Portrait

DIN long Landscape

Use of typography

The recommendations regarding typeface in publications follows the applications and formatting specified in the corporate design principles.

You can find more information on how to use typography here: Typography

Learn more about our fonts styles in the Typography section.

Components

To facilitate the design of literature, we have created an extensive library of editorial design components. All components cover the spectrum from informative to inspiring for use in the standard media DIN A4, DIN A5 and DIN long.

Table of contents

Long table of contents with focus on the individual topics.

Table of contents with fewer points for more striking effect.

Quote

Striking quote with space.

Quote embedded in a shape.

Enumerations

Enumeration with numbers.

Enumeration with bullets.

Graphs

Infographics help to make complex information accessible and to present it in a relatable way.

Bar charts.

Donut charts.

Tables

Tables should be clearly structured and kept as simple as possible.

Two-column table.

Table in the layout.

Infoboxes

Information is placed in infoboxes, which differ from shapes in their design language.

Shapes should not be used excessively and only for striking information.

Ready-to-use templates

Our InDesign templates make it easy to get started and serve as a basis for your own designs. For inspiration, also check out the examples shown above.

Downloads

Important Note Regarding Login

Due to the transition to our new website, all users must set a new password the first time they log in.

To do so, please use the “Forgot Password” feature and follow the instructions.

Thank you for your understanding.

Login

Contact

Any questions about our guidelines?
Contact us.